Robeco.nl - Corporate website optimisations

Picture 1 of 6 - Re-designed Robeco.nl News Page with various options to present the content.

Picture 2 of 6 - Version B - Youwe.nl - Corporate website re-design 

Picture 3 of 7 - Re-designed Fund Selector Page where investors can select the funds they wish to invest in. I focused mainly on the navigation and the way the large amount of content is presented.

Picture 4 of 7 - Re-design of the Robeco E-mail templates. 

Picture 5 of 7 - Re-design of the page where 'saving' is compared to 'investing'. 

Picture 6 of 7 - A re-design of the 'Deposit'-flow where investors can deposit money onto their accounts. 

Since June 2016 I have been working as a Freelance UX/UI and Visual Designer at Robeco Institutional Asset Management. Mainly as part of a small but dedicated team of various disciplines responsible for the online marketing and website optimisation of Robeco.nl and Robeco.com.

Disclaimer:
The screens shown on this portfolio page are my designs. They do not represent actual online pages.

Robeco

Robeco is a top asset manager with more than 85 years of experience in fund investing, with their headquarters in Rotterdam, the Netherlands. Their clients range from private individuals and companies to institutional investors, such as pension funds.

Their investors are active in Rotterdam, Chicago, Paris, Zurich, Boston, New York, Mumbai and Hong Kong.

Challenge

When I started, Robeco's website wasn't updated much in the past years. A small team was set up and is still responsible for the e-commerce acquisition and retention optimisations on Robeco.nl.

UX/UI & Visual Design

I provide UX/UI and Visual Design services, designing small blocks, full webpages and several user flows. I have been re-designing the existing News Page, Mobile App, Deposit Flow, E-mail templates, the Fund Selector and numerous online marketing pages. 

The small team I am part of, consists of online marketeers, a copywriter, a Interaction Designer and we work closely with Content Managers and in-house Front-end en Back-end developers. 

Illustration Services

Besides Visual and UX/Ui Webdesign I was asked to provide illustration services, specifically for the illustration / design of various infographics.


How can I help you?

Do you need professional Visual Web / Interface Designs for your own project or brand? Or do you have any questions regarding this particular project or my current availability and services as a Freelance Visual Designer? I'd love to help you. Please find my contact details in the footer of this website. 



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BLOG // DESIGN & ILLUSTRATION

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Corporate website designs for web agency Youwe.nl

Picture 1 of 7 - Version A - Youwe.nl - Corporate website re-design 

Picture 2 of 7 - Version B - Youwe.nl - Corporate website re-design 

Picture 3 of 7 - Version A - HOMEPAGE WITH MOBILE, RESPONSIVE DESIGNS - Youwe.nl - Corporate website re-design

Picture 4 of 7 - CASE DETAIL PAGE WITH MOBILE, RESPONSIVE DESIGN - Youwe.nl - Corporate website re-design

Picture 5 of 7 - ONLINE MARKETING PAGE WITH MOBILE, RESPONSIVE VERSION - Youwe.nl - Corporate website re-design

Picture 6 of 7 - NEWS PAGE WITH MOBILE, RESPONSIVE VERSION - Youwe.nl - Corporate website re-design

Picture 7 of 7 - JOB OPENING DETAIL PAGE WITH MOBILE, RESPONSIVE VERSION - Youwe.nl - Corporate website re-design

Youwe is a full service internet agency based in Rotterdam (NL), Groningen (NL), Amsterdam (NL), Kiev (Russia) and London (GB). They have a strong focus on providing Magento e-commerce related services.

Since 2000, they have been working for clients like Grolsch, Heidelberg, SNS Bank, 24Kitchen, Spinning Records, PPG and the Dutch postal company Postnl.

Design brief
Rob Wiek contacted me with a simple brief; 'Provide us with a few re-designed pages of our corporate website Youwe.nl. Don't bother redesigning content.'

Design solution and Art Direction
I designed two versions, both based on Youwes existing brand guidelines. 

Version 1 has a more traditional look&feel but with a lot of whitespace and well-balanced graphic elements. I also suggested a change in the typography to get a more consistent look channel-wide. 

Version 2 used a more bold approach and freedom towards the current brand style. 

Youwe choose to continue with Phase 2 with the Version 1 designs. 

All webdesigns where made with Adobe Photoshop and with the Mobile First methodology in mind, where mobile designs where designed prior to the desktop version.

Although this usually is used because of the advantages in content presentation and sanitation (not part of this project), I used it primarily to make focus on great mobile website design. 


How can I help you?

Do you need professional Visual Web / Interface Designs for your own project or brand? Or do you have any questions regarding this particular project or my current availability and services as a Freelance Visual Designer? I'd love to help you. Please find my contact details in the footer of this website. 



Other Web Interface design projects


BLOG // DESIGN & ILLUSTRATION

BLOG // ART

BLOG // INTERIOR & STYLING

BLOG // PERSONAL