To boost sales and promote the other products of Peeters Ingredients, Dutch Advertising Agency Superrebel approached Michiel Nagtegaal (Designia) with the request to redesign the outdated Penotti.nl. promotional website.
Duo Penotti has been a concept in the Netherlands and beyond for over 30 years.
In the early 1970s, Marcel Peeters thought of a delicious hazelnut spread. The recipe of his hazelnut spread is based on his grandmother's old recipe. In the same period he imagines the name Penotti. This name is based on the Italian word for hazelnuts: 'nocciole'. Soon the hazelnut spread is popular throughout the Netherlands.
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