Rotterdam based Dutch Advertising Agency Emakina (formerly known as Suntzu) asked Dutch Freelance Senior Designer Michiel Nagtegaal to re-design the website of Knorr.
Knorr is one of many food brands by Dutch multinational Unilever. By the time Michiel was asked to revive the online design, the old Knorr website consisted of content in small boxes and no tasty food photography.
An important part of the design brief was to combine the extensive amount of content with the new provided food photography.
Design solution and Art Direction
In contrast to the straight square boxes a dynamic swoosh was introduced, to respectfully show the product photography. Content becomes more and more important the more deeper a visitor comes in a website. So the vertical 'topvisual' becomes less wide, to make room for the content.
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