De Hartstichting is the main Dutch foundation fighting for more awareness and scientific research on heart and vascular deseases. Each year on the 29th of September its 'Dress Red Day'.
In America the same event is called 'National Wear Red Day' and it is set up by the National Heart, Lung and Blood Institute with the The Heart Trutch Campaign.
Dress Red Day
Dress Red Day is promoted on TV and this year more and more on Facebook. To illustrate important Facebook posts, I was asked to deliver catching visuals. The brand style of De Hartstichting and the Dress Red Day event had to be followed but that was the only restriction.
Together with a copywriter of De Hartstichting, I created concepts and translated them in visual designs. Important ingredient in those creative sessions was the current news and popular events happening in The Netherlands.
That is why the Dutch Political Elections and a hugely populair dating series on dutch television, called 'Boer zoekt vrouw', were used as a subject. In the TV-series single farmers are followed during their dates.
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