Jan de Kuijper runs a party necessities rental business. Besides offering party tents, cups, dishes, beer taps, tables, chairs and glasses for rent, he had the idea to develop a Mobile (rolling) Beer Tasting.
In short it is a wagon with several beer taps on it. It's for rent and can be placed on almost every location.
The 'Mobiele Bierproeverij' needed a logo that was beer all-over. With lots of beer brands and beer brewers in the world, inspiration for the logo design wasn't hard to find.
The 'mobile' / moving / rolling part in the designed icon has been made deliberately subordinated to the beer element because people would search online for 'beer tasting' first.
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