One for all and all for one! That was one the proposed one liners to be used in the ING Real Estate internal project 'Gezonde Betrokkenheid', which translates roughly as 'Healty Involvement'.
The project aimed at raising awareness for a healthy involvement of all ING Real Estate staff. Healthy as in 'social' but also healthy as in the involvement with eating healthy food.
To promote the internal campaign oranges were distributed at the entrance of the building.
Michiel Nagtegaal was asked to create a visual concept that matched the mission of the project. One of the ideas was to use a mascot (an orange) as key visual in the communication.
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