How to visualise a Dutch Annual Conference on trends in Kids- and Youth Marketing?
It took me quite some sketches and logo variations to decide to focus on the growing up of kids as the creative concept. For the actual logo design I took the liberty of using the classic scientific 'March of Progress' illustration as my inspiration.
I added bright, optimistic colors and focussed on the typographic emphasis on the word 'Trends' because that is the primary subject of the annual conference. This allowed me to decrease the size of the long sentence 'Kids- en Jongeren Marketing'.
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