Robert de Kuijper, owner and founder of Stairz, contacted Mr. Upside lately with an unusual request. This involved making a unique design for stairs that will be used on a large convention starting soon.
Stairz is a Dutch company specializing in the renovation of stairs. The company will have a large, 645ft2 (60m2) booth on the Huishoudbeurs, one of the largest life style conventions in The Netherlands. In the centre of this booth, demonstration stairs will need to grab the attention of the 250.000 visitors. Mr. Upside came up with a striking design.
The stairs are one the most used areas of your home. Every day the same spot on stairs bear a heavy load, with wear and tear as a result. Stairz Renovation came up with a specially designed step covers. Stairz have been specializing in stair renovation for 12 years now and they have become one the Dutch market leaders in stair renovation.
This is what the Amsterdam RAI, the convention centre that hosts the event, says about the Huishoudbeurs:
The Huishoudbeurs is one of the largest annual life style events in the Netherlands. This fun event ensures a day of fabulous shopping while enjoying and testing products from more than 370 exhibitors. Make the most of the many bargains and deals, participate in creative workshops, watch fashion shows and see top performances and surprising acts at Festival Fantastique. It's all in a great day out!
Mr. Upside Bold Lines
Mr. Upside used the Bold Lines collection of artworks as a starting point for designing the illustration on the risers of the staircase. The graphical patterns in this collection reflect the optimistic view of Mr. Upside. They also offer a look inside new, creative worlds with special characters and symbols. Those patterns and symbols tell stories. Stories without much rules or laws and each story is different each time you look at it. Together they form a visual language with one common message: positivity.
Above five of ten designs that where presented to Stairz as a possible design for the demonstration staircase.
Above: A staff member of Ilioreclame, an advertising company specializing in window and car signage in Lisse, The Netherlands working on one the eight risers of the demonstration staircase.
Above: the final demonstration stairs in the Stairz warehouse (left picture) and the stairs in the booth on the Huishoudbeurs 2017.
Above: the Stairz Stairs Renovation Booth on the Huishoudbeurs 2017 in the RAI in Amsterdam. In the middle of the booth you can see the demonstration staircase with the Mr. Upside design.
Above: Stairz also specializes in designer sliding doors, under the moniker of Schuiff (Slide in Dutch). This is the back of the Stairz booth.
Above: to promote the Mr. Upside staircase on the Huishoudbeurs 2017 several flyers where printed; a Mr. Upside flyer, a Stairz x Mr. Upside flyer explaining the designs and possibilities, fresh new business cards and a small card to leave your e-mail address.
Will I see you on the Huishoudbeurs 2017?
Come to the Huishoudbeurs 207 from Saturday february 18th till Sunday February 26th! It will be nice to see you and maybe I can help you improve your interior by hanging a unique Mr. Upside artwork, ;)